Our Work+
Property Point & eTTP: Positioning leaders in enterprise development.
We worked with Property Point and its entrepreneurship consulting unit, eTTP, to raise their profile in the property and enterprise development space. Despite strong results in nurturing entrepreneurs, the organisations needed to increase visibility and attract additional funders and stakeholders.
Action
We developed and executed a national communication and PR strategy, positioning Property Point as a thought leader in enterprise development. Our work included targeted media campaigns, high-value press placements, and an enhanced digital content and social media presence.
Impact
The campaign significantly boosted public and industry awareness. Property Point received increased stakeholder interest, including new funding prospects and corporate partners, solidifying its reputation as a catalyst in entrepreneurship development.
Banking Association South Africa (BASA): Building public confidence through communication.
Gravitas + Partners supported BASA in strengthening the communication capacity of its leadership and engaging diverse stakeholders through dynamic content creation.
Action
We designed tailored media training and public speaking coaching for BASA’s executives to elevate their media presence. We also conceptualised and produced corporate videos to explain critical industry issues, from financial inclusion to regulatory developments.
Impact
BASA’s leadership emerged as credible, media-ready voices in the financial sector. The new video content is driving stakeholder engagement and reinforcing BASA’s role as a trusted industry leader.
Business Unity South Africa (BUSA): Strategic communication for business advocacy.
BUSA required a robust media strategy to increase its influence in policy and business transformation discussions while preparing its leadership for public engagement.
Action
Gravitas + Partners crafted a comprehensive media strategy and conducted intensive media training sessions for senior management. We also guided BUSA’s thought leadership positioning across media platforms.
Impact
BUSA has since achieved broader media presence and visibility in national economic debates. Executives now deliver consistent, confident messaging that enhances the organisation’s advocacy efforts.
Johannesburg Chamber of Commerce and Industry (JCCI): Amplifying a voice for business.
JCCI partnered with Gravitas + Partners to raise its public profile and reinforce its role in economic growth and trade support.
Action
We built a PR and media strategy to showcase JCCI’s impact, facilitated thought leadership articles, and managed media engagement for key events.
Impact
The initiative resulted in significant media exposure and improved communication with stakeholders, cementing JCCI’s role as a respected business advocate.
Petroleum Agency South Africa (PASA): Leading energy transition conversations.
PASA needed to shift public perception and build trust as it promoted oil and gas exploration in a challenging regulatory and environmental landscape.
Action
We implemented a multi-layered communications strategy including proactive media outreach, stakeholder engagement, and crisis response protocols. We also developed strategic content and positioned PASA in key energy debates.
Impact
PASA improved its public standing and mitigated opposition through balanced media narratives. Its voice is now central to South Africa’s energy security and transition dialogue.
Air Liquide: Preparing leadership for reputational risk.
To safeguard its reputation, Air Liquide engaged us to provide media training and crisis communication advisory for its senior team.
Action
We developed and delivered hands-on media training, including on-camera interview simulations. We also created a crisis communication plan and offered ongoing media engagement support.
Impact
Air Liquide’s leadership became confident in managing media interactions. The organisation now has a structured approach to crisis response, ensuring resilience against reputational threats.
SA Housing and Infrastructure Fund (SAHIF): Turning crisis into opportunity.
When SAHIF was challenged by negative press coverage, Gravitas + Partners stepped in to reset the narrative and safeguard the organisation’s reputation.
Action
We provided real-time media advisory, corrected public misperceptions, and helped craft executive messaging that aligned with the company’s values.
Impact
Media coverage improved dramatically, and the organisation’s credibility was restored. Relationships with key journalists were strengthened, setting the stage for more constructive future engagement.